The rebranding of the brand has a new logo and visual identity
Fleurity announced its rebranding, which aims to reinforce its business purpose and value for women.
The rebranding includes a new logo and visual identity, which gained new colors, fonts and symbols at all points of contact with the client. In addition, a redesign of the brand’s packaging was also carried out.
The logo gained a symbol in the shape of a flower, which makes reference to the meaning of Fleur, in French, which means flower. The new colors in pink and earth tones were used to give an air of delicacy, freedom, comfort and sophistication.
The packaging also gained technology that brings the same touch as the Collector and the Menstrual Disc.
It was a moment of great energy that we have put into these last few months to reach this result that fits in the palm of each client’s hand. Everything, now, is in synergy and transmits the brand’s DNA and 1 purpose, which is the fight for more health and well-being during the menstrual cycle and, at the same time, stop polluting, explained Camilly Castro, director of marketing and relations public Fleurity.
Rafael Alberto Born Junior, the company’s CEO, was responsible for the company’s new look and, in total, it took 18 months to refine the project until reaching the final result.
