The partnership aims to connect the network and league with fans through events and initiatives
Popeyes is the new sponsor of the National Basketball Association (NBA) in Brazil.
The sponsorship aims to connect the Popeyes and the NBA with fans through events and initiatives, including activations with the exhibition of the games, creation of content for the league’s social channels and platforms in the country, immersive experiences in stores and launches of products.
“We couldn’t be more excited to be working with POPEYES and furthering our commitment to providing new opportunities for fans to experience the excitement of the NBA. Together, we will identify creative ways to harness the country’s enthusiasm and passion for the game of basketball during events and for through special activations,” said Fabio Laudisio, Senior Director of New Business and Partnerships for the NBA in Brazil.
In addition, the Popeyes will also be present on ESPN Brasil’s NBA broadcasts.
“The league has everything to do with the brand, which has the perfect menu for sports lovers, with buckets of different sizes and sandwiches for all tastes, in the perfect measure to be the best choice for moments of games with friends and We are excited about what comes with our partnership”, said Juliana Cury, vice president of marketing at ZAMP, master franchisee of Popeyes and Burger King in Brazil.
