In the action, which took place at Farol da Barra, beer announced sponsorship inside and outside the traditional circuits
Farol da Barra in Salvador, after two years, received an electric trio again this Tuesday afternoon (31). On top of it, Lo Santana and Olodum set the first tone of what this year’s revelry will be.
The action, which gathered hundreds of people around the postcard of the capital of Bahia, marked another stage of the beer strategy, which will be in the street carnivals in the country.
As the official beer of the festivities, the brand also announced its sponsorship of Bloco Coruja, with Ivete Sangalo, and Bloco Olodum. In addition, Brahma will also be at Pipoco de Lo Santana, Pipoca da Ivete and Bloco da Anitta, sponsored by Beats, as well as support for alternative itineraries and festivities in the neighborhoods.
With sponsorship and support, the beer will have the concept of Brahmosity. In the Bahian capital specifically, the brand entered the scene shortly after the arrival of 2023, when it promoted a drone show, informing the phrase: It’s Carnival in 2023. The revelry will return to the streets. Here’s to Brahma.
In Rio de Janeiro, the brand will be present in the revelry that takes place in the streets, as well as in So Paulo. In São Paulo, however, Brahma will be in the Camarote at the Sambdromo do Anhembi.
It is at Carnival that we show our best side as Brazilians, it is where we unite behind blocks through the streets of the country, which we show in our campaign and actions with the consumer all our creativity and joy and that, only a Brazilian can do, said Maurcio Landi, Brahma marketing director.
Ambev had announced, in August last year, that Brahma would be the beer present in blocks across Brazil. The motivation for inserting the brand in this space lies in the concept of ‘territories’, such as football, sertanejo and Carnival itself.
Also last year, beer was again the best seller in the country and ranked second as the most valuable brand, according to the BrandZ Brasil 2021/22 study, produced by Kantar.
