The agency will be responsible for supporting the store’s integrated communication, including delivery of institutional campaign strategy, creation and planning.
Ri Happy hired Artplan to be its new communication agency.
The team will be responsible for supporting the store’s integrated communication, including delivery of institutional campaign strategy, creation and planning of on and offline media.
We are sure that this news will bring us innovative and authentic ideas that will effectively contribute to the group’s growth. We rely on the expertise of the professionals who make up the service team to consolidate our marketing strategies and tell new stories, rescuing and reinforcing our great assets and resuming the emotional connection with our customers, said Carolina Braune, Marketing Director of the Ri Happy Group .
Artplan’s scope of action will be concentrated on reinforcing the brand’s positioning through the production of content focused on child development.
The objective is to strengthen the Ri Happy brand under the eyes of business without neglecting the experience of fun and educational development that it provides for its consumers, added Eduardo Megale, general director of Service and Operations at Artplan SP.
