Seven different brands from the sports betting sector have the most coveted place on the jerseys of the Brasileio Serie A teams in 2022
Ibope Repucom has just released a study on the sponsorships that stamped the uniforms of the clubs that competed in the national football elite, Series A of the Brazilian Championship in 2022.
According to the research presented, the number of sponsors stamping their brands on the mantle of the teams of the first division experienced a reduction in 2022. The research also divided the brands by segment, thus presenting a very detailed vision about the scenario of the sponsorship market of teams of football in the country.
According to the survey, from the beginning of 2022 until the end of the Brazilian, 159 sponsors at some point stamped their brands on the uniforms of teams that competed in Serie A. This amount is 8% lower compared to the survey carried out in 2021, when 172 sponsors displayed their logos on elite Brazilian soccer teams.
Some reasons justify this slight reduction last season compared to 2021. The first reason was the drop of Sport and Chapecoense to Serie B, with these two teams being among those that had the most sponsors stamping their uniforms. The second and main reason for the drop in the number of sponsors was due to the sharp reduction in the volume of one-off sponsorships last year, which dropped from 48 in 2021 to just 20 in 2022.
Meanwhile, the permanence rate was around 50%, as a result, half of the brands that supported a club in 2021 maintained their support the following year, either through occasional or regular sponsorships or the supply of sports material.
According to Ibope Repucom, in 2022 sports betting operators increased their participation in sponsorships of Serie A clubs by 45%, jumping from 11 agreements with teams in 2021 to 16 last season.
This significant increase corroborates the growing popularity that this market has achieved in the country, as it has become increasingly common for fans to use the betting platforms to do a feat in the matches of their favorite team. To help fans find serious operators, the reliable site performs analyzes and informs users about the services offered by betting platforms operating in the country and which are suitable, legal and safe, to place their bets. In addition, Confiavel.com also separates the best offers from these companies so that the player can take advantage of different bonuses and promotions to increase his balance without great costs.
Leader in Master Sponsorship
The sports betting sector ranked third among the segments that most sponsor Serie A clubs, with 16 participants, and financial market companies ranked second, with 18 representatives. Real estate, construction and finishing companies were in the lead, with 19 brands represented on the uniforms.
Despite being in third place in the general ranking, the sports betting segment led the way when it came to master sponsorship: 11 sponsorships of this type, from 7 different brands in the sector, stamped the most coveted place on the shirts of football teams.
Thus, it is clear that since the release to operate in Brazil at the end of 2018, sports betting operators have greatly increased their participation in the uniforms of the teams that compete in the Brazilian Serie A. But, on the other hand, real estate, construction and finishing companies saw a sharp reduction, dropping from 30 companies stamping their logos on club shirts in 2021 to 19 in 2022
It is worth noting that the main objective of the study released by Ibope Repucom is to analyze and monitor progress and developments in the shirt sponsorship sector of clubs that make up the national football elite.
