The first edition of “Ja” is themed “Queer and Decolonial Games”
Agência 3 presented a monthly insight report to the market, which will contain content prepared by three perspectives: science, insiders and communicators with the aim of helping brands to identify opportunities.
The so-called Ja has as its first theme “Queer and Decolonial Games” and, to receive the report, it is enough to register on the site.
For Bruno Arouca, strategy director at Agência 3, despite the popularization of smartphones enabling significant changes in the audiences that consume games in Brazil, there has not been an advance in representativeness at the same pace.
In this first study, we observe how the new games seek to rescue the historical, cultural and experience aspects of these sections of the population that are still underrepresented. The games are not just focused on the product, but on the democratization of knowledge and the strengthening of minority groups in society, explained Arouca.
With graphic-textual format, the report is built based on Agency 3’s purpose of building relevance for the brands from its own performance, highlighting the lessons that everyone can obtain from the study.
The name plays with the term j , to reinforce that the themes addressed there are not trends, but things that are already part of many people’s lives, concluded André Carvalhal, CEO of Agência 3.
