The new brand project was developed by the bank’s design team, with a concept built and signed by Galeria
Ita Personnalit presented its new brand to the public. The high-income segment of Ita Unibanco replaced the traditional logo and revamped the entire visual identity of the brand.
With a more modern and minimalist face, Personnalit’s rebranding aims to reflect a new moment, guided by launches that seek to get closer to the customer.
We live in an extremely dynamic world, in which customers’ needs have changed very intensely and based on new references. Our challenge is to be in constant transformation to anticipate this new context. Today, the concept of sophistication does not have the same meaning as it did ten or twenty years ago. Therefore, we decided to rethink the way we present ourselves to customers in order to convey this value in an even more contemporary way, explained Eduardo Tracanella, Marketing Director at Ita Unibanco.
The new brand project was developed by the bank’s design team based on a series of surveys with customers of different profiles, studies and references on brand evolution in national and international territories. The concept was built and signed by the Gallery.
Collaborating on the Personnalit rebranding project has been an incredible journey. The challenge was to translate the transformation of a brand that reflects the best that Ita has, focused on surprising the customer in every detail, at every point of contact. This was the inspiration for a new creative language for the brand, which is simpler and more practical. An evolution that begins with new visual codes, passing through the digital interface to the tone of voice of communication, says Rafael Urenha, partner and creative leader of the Galeria agency.
The new design of Ita Personnalit reflects the evolutions made in recent years in the way it serves customers, proposing more autonomy, self-service and consultancy, in addition to the development of new products and services, such as the creation of the Investment Center, the new modalities of the black card and the releases of The One and Minhas Vantagens.
The new face of Personnalit can already be seen on the streets of Brazil and on the bank’s official channels.
