With the evolution and growth of Cheil Brasil’s games and esports unit, the agency introduces Pedro Freire, better known as Pece, as its new Game Specialist.
With a background in Design, the professional built over six years in the market a solid experience in production, major events and brand exhibition. Coming from BBL Esports, Pece was responsible for strategic planning and product development, working with Amazon, Tencent, Riot, ESL, Valve, EA, KONAMI, Sony, among others. In his career, he also worked with photographic production, post-production and developed 3D technical projects for one of the most renowned Brazilian designers, Fernando Jaeger. In addition, he adds works developed for Livraria Cultura.
As the first multinational in Brazil to create an exclusive business center in 2019 aimed at the games and eSports market, Cheil seeks to strengthen its specialized performance in the segment by exploring different possibilities for strategic and significant executions.
Pedro Derbli, Head of Gaming da Cheil, conta:
“We are super excited to have a professional like Pece on the Cheil team, where his qualifications, specialization and experience in the area will add value in building innovative projects with real results, both for our customers and for the community.”
According to the new hire, Pece Freire:
“my main objective and self-challenge is to develop projects with a solid and in-depth vision, which give return within the Gaming ecosystem, reconciling the experience and relationship with brands and the community. With my skills, I want to provide new visions and ideas about the way we do marketing and communication actions, putting the user in the spotlight as the key to a good design and product.”
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