Cresol, a financial cooperative with more than 27 years of history, has just launched its campaign for 2023. To star in the Campaign entitled “It’s simple, choose Cresol”, the Cooperative will have a name already established and known by the public for its characters characters in soap operas, movies and series, the actress Camila Morgado. One of her most recent performances was in the remake of the soap opera Pantanal, shown by Globo in prime time, where she gave life to the character Irma (in the second phase).
The actress was chosen for connecting the institution to a wide audience that is present from north to south of the country, as the cooperative is expanding to new regions at a strong pace.
Launching this Sunday, January 5th, between Fantástico, the campaign reinforces the role of a financial cooperative to cooperate with the plans of each member, whether to save, have more credit or invest in the future.
The 30′ film takes place inside a country house, where Camila is in the kitchen and, while drinking coffee, interacts with the camera as if she were talking to someone. The actress reinforces the importance of the relationship with whom she knows herself well and who can be trusted. In addition to remembering that Cresol is an accessible financial cooperative, which speaks the language of the cooperative and has the perfect financial solutions for each one.
While interacting with the public, Camila Morgado walks through the rooms of the house, where the scenes bring some elements that show the Cresol logo. Finally, the protagonist reinforces the invitation to the public to also join the financial cooperative, with the motto already explored by the institution in previous campaigns: “Come Together!”.
Developed by Cresol’s Communication and Marketing area and by the agency from Paraná, Idéxis, the Campaign has its first phase displayed this February, but will still have two other stages, scheduled for the months of June and October of this year. Cresol’s vice-president, Adriano Michelon, comments on how much the action reflects the institution’s growth and the openness it has had among the most varied publics, from rural to urban. The executive explains:
“We started the year with more than 780,000 cooperative members, present in 18 states and with the expectation of further increasing these numbers throughout 2023, so investing in actions and an actress of national reach is a natural process in this scenario. Having a figure known by the public, who in a way represents the versatility of profiles, is a way of bringing the advantages of being part of a financial cooperative even closer to the public, regardless of its purpose and need. We are very excited about this partnership.”
In addition to the film for open TV on national and regional networks, the campaign will feature radio spots, with placements in several squares, digital and print media, activations in social networks, CRM and internal marketing.
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