Sebastian Diaz and Otavio Schiavon will be the squad leaders
Wieden+Kennedy So Paulo structured a squad that will be responsible for the Ford account throughout South America. The team will be led by group account director Sebastian Diaz and by Otavio Schiavon, group creative director.
Since starting to serve the brand in 2018, W+K was announced as the brand’s global creative agency last year. With that, the office in So Paulo is ahead of the delivery to South America and the recently launched office of Wieden+Kennedy Mexico.
Andr Gustavo, president of Wieden+Kennedy So Paulo, and Felipe Ribeiro, the agency’s CCO, are leading W+K’s expansion project in Latin America.