The combination of the brands comes with the objective of bringing the gamer public closer
Lupo entered into a partnership with the electronic sports organization, paiN Gaming. The union of the brands aims to get closer to the universe of games.
This is yet another strategic partnership that Lupo forms with the aim of bringing us ever closer to this gamer audience, which has been growing and moving a giant market in recent years. In addition, this will be an excellent opportunity to test the products that we already have from the Urban line aimed at this universe so that we can improve ourselves, through feedback from the paiN Gaming community, and create products that meet all the needs of this public with the quality, comfort and style of Lupo items, said Liliana Aufiero, President Director of Lupo.
For the CEO of paiN Gaming, Thomas Hamence, starting the 2023 season with the announcement reinforces the relevance of the organization in attracting partners that seek to invest in electronic sports due to the great interest and professional structure that it offers.
“paN has grown more and more and it is a pleasure to have Lupo as one of our six sponsors. This is a sign that the market is increasingly attentive to our work and the credibility with which it is done”, completed Hamence.