The agreement considers the 2023-2026 cycle of Conmebol Libertadores, Conmebol Libertadores Feminina, Conmebol Recopa and Conmebol Sudamericana
Conmebol gained two new official sponsors, Coca-Cola and Powerade. The agreement includes Conmebol Libertadores, Conmebol Libertadores Feminina, Conmebol Recopa and Conmebol Sudamericana.
With the agreement, Coca-Cola and Powerade will have visibility in the stadiums, where the matches of the four tournaments will be played, both on the field and in the mixed zone on the benches and locker rooms. In addition, the brands will also have activities in the stadiums and in the Fan Zone, where activities will be organized with the participation of names in the sport and Conmebol ambassadors.
We are very excited and proud to announce this exclusive sponsorship that brings together an institution like Conmebol, which is synonymous with football throughout the region, with two iconic brands: Coca-Cola and Powerade that celebrate the magic of sport around the world, he said. Bruno Pietracci, President of The Coca-Cola Company Latin America.
The brands will also present limited editions, among other actions that should be communicated soon. Coca-Cola will also have the right to organize the Tour of Cups.
The alliance with two global brands as strong as Coca-Cola and Powerade is of great satisfaction, since we have a common interest: to promote football and its positive values and we agree with the view that football is football, regardless of how it is played. by men or women, added Alejandro Dominguez, president of CONMEBOL.
