Between the 2nd and 3rd of February, those who passed through some of the most traditional addresses in São Paulo, such as Rua Maria Antônia, Minhocão, Praça Roosevelt, Rua Martins Fontes and Rua da Consolação, will be impacted by creative and exciting projections, reflected in some buildings in the region. The most different expressions of creativity, such as phrases, drawings and poetry, were collected on January 21st and 22nd, at a personalized stand at Shopping Cidade São Paulo, where hundreds of people expressed their stories and artistic expressions with BIC pen and paper.
This movement is the result of an action by brand experience carried out by BIC in partnership with the MKT House agency. The initiative proposes a reflection on the importance of writing in the digital age and celebrates this form of expression. The action had the active participation of a very diverse audience – expressions were collected from children who made their contribution by creating beautiful drawings and leaving messages for the city, even life stories of people who are in their best age, who recalled their moments with BIC.
The influencers Vini Baldon, from the @vinibaldon page, and Flávio Wetten, from the @lifeondraw page, were also present at the brand’s stand, leaving their manifestations, who are covering and recording all the action, including for the day of the projections, engaging the public.
Rodrigo Iasi, BIC Marketing Director for Brazil and Argentina, says:
“The hundreds of comments received at our stand at Shopping Cidade São Paulo reaffirmed that BIC is part of Brazilians’ lives. We look forward to sharing and moving everyone with the chosen stories that will be projected onto some buildings in iconic locations in São Paulo. We want the city to be presented with the same love that our consumers have when using a BIC and that they can remember exciting moments, where everything started with paper and BIC in hand.”
The Back to School period is the main date on the BIC calendar and this action reaffirms the long-standing history between the brand and Brazilians.
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