Action is signed by Publicis
Known for having starred in Extra campaigns, Claudia Quintino was invited by Carrefour to participate in the “Come do Carrefour” campaign, signed by Publicis. Inspired by the motto “Faz Carrefour”, the brand invites new consumers to discover the chain’s stores and offers.
The film shows two neighbors, curious, to know how a mother who leads a large family next door makes a supermarket. The answer: she makes Carrefour. “Want to save money? Do as I do: come make Carrefour”, says Claudia Quintino in one of the scenes of the commercial.
This Monday (10), Carrefour also bet on a ”teaser” of the campaign that will be officially launched tomorrow (11). During the presentation of TV Globo’s “Encontro” program, the brand talked about economics and brought an interview with an “ordinary” consumer of Carrefour, who in the end is Cláudia Quintino herself.
“The purpose of the merchan is to complement the impact and scope of the campaign, starting a conversation with the public to arouse curiosity about who our actress is. We think of a complete communication, capable of reaching the expected audience in an assertive and efficient way”, explains Ana Claudia Torrens, Account Director at Publicis.
Datasheet
Agency: Publicis Brasil
Client: Carrefour
Campaign: Faz Carrefour
CCO: Domenico Massareto
ECD: Dani Ribeiro e Fabio Astolpho
Associate creative director: Daniel Bensusan
Art Direction: Carolina Weber and Mariana Piano
Copywriter: Bruno Dias
Head of Production: Renata Sayão
RTV: Giuliano Springhetti and Caio Lobo
Media VP: Mauricio Almeida
Media: Aline Brazolotto, Gabriela Nose, Bruna Albuquerque, Cristina Maria,
Leideane Diniz, Samantha Schuenher, Any Santos
Customer Service VP: Gabriela Borges
Assistance: Ana Claudia Torrens, Camilla Steiman, Luan Campos
Head of Planning: Juliana Elia
Planning: Rita Braga, Barbara Rolim, Danilo Moura
Customer approval: Daniel Milagres, Renata Grahl, Andreia Marcolino and Isabella Viana
FILM PRODUCTION
Film producer: Monocine
Directed by: Bruno Miguel
Director of photography: Rhebling
Production Director: Mayra Pereira
Assistant Director: Lua Oliveira
Executive producer: Thiago Oliveira
Contact: Sabrina Val
Post-production, color and finishing: Ari Marins
Editor: Isabella Jannotti
Art Director: Mano Moura
Costume designer: Ana Lima
AUDIO PRODUCTION
Sound producer: Comando S
Producer: Team Comando S
Finisher: Team Command S
Executive Producer: Serginho Rezende
Musical direction: Serginho Rezende
Attendance: Elis Pedroso and Juliana Marchetti
Photographer: Thiago Pompeia
Executive Producer: Patricia Saltara
Photography assistant: Pedro Saad
Photography assistant: Roberta Tucanduva
