The #UndefineBeauty campaign is asking dictionary editors to revise the term, removing implied connotations of ageism and sexism.
Coty launched a global campaign that aims to change definitions of beauty contained in dictionaries.
Entitled #UndefineBeauty, the new campaign addresses the outdated current definitions in English of the term “beauty”, which is often explained as “she had great beauty in her youth”, whose exclusionary reflexes were witnessed in a social experiment involving 100 people from all over the world.
The campaign asks dictionary editors to review used examples, removing implicit connotations of ageism and sexism as they currently stand.
“Viewed through the lens of today’s society and values, the definition of beauty has not aged well. Of course, not all people are impacted or feel excluded by these definitions. But the ageism and sexism implicit in the examples were born in a “It’s a different time. We believe it’s time to bridge the gap – time to bring the definition back to where society is today. By changing the definition, if more people feel included and feel beautiful there will be a ripple effect that could touch us all,” said Sue Y .Nabi, CEO of Coty.
