Action is part of the brand’s sponsorship of Carnival
iFood teamed up with Nizan Guanaes and singer-songwriter Carlinhos Brown to release the song ‘T de Rango’, which is part of the brand’s sponsorship of Carnival.
As part of the action aimed at revelry, iFood launched a challenge in which people are invited to create their own choreographies to accompany the new song by Carlinhos Brown.
The challenge will be led by two teams: Team No I’m Thank You, led by Pocah, and Team Cria, led by Matheus Costa. They will invite influencers and artists, such as Ivete Sangalo and Bell Marques, to engage in the creation of dances for TikTok to the sound of Brown.
Nizan Guanaes, creator of N Ideias, said that the music and Carlinhos Brown reinforce all the brand’s Brazilian character, ‘which is present in more than 1,700 cities for more than 40 million customers and is now also at the main party in Brazil’.