In the piece, the brand invites consumers to live new experiences and adventures
OMO has resumed the “Getting Dirty Is Good” positioning, used in several brand campaigns over the years, but in a more modern way that speaks to the new generations.
In the campaign, which is already being aired on television, the brand seeks to encourage people to leave their comfort zone, venturing out and living new experiences.
“We believe that “getting dirty is good” because it is synonymous with living life more daringly and challenging yourself. You don’t have to be afraid of getting dirty, because we take care of the dirt and you are left with the stories. Our goal with this rescue is to talk with a new audience and inspire people to enjoy life to the fullest and proudly display the stains and dirt that marked their stories and their achievements”, said Vinicius Menezes, Senior Marketing Manager at OMO.
In addition, the brand also created a series of contents for social networks, with influencers, which invite users to reflect on what really matters in life and what they wanted to take with them into 2023.
