Silvia Ramazzotti will be responsible for enhancing the digitization process, strengthening the relationship with partners, among other things.
Silvia Ramazzotti was presented this Monday (6th) as the new occupant of the JCDecaux marketing director chair. The professional, who worked at Meta as Instagram product marketing, arrives at the company with the mission of enhancing the digitization process.
In addition, she will also be responsible for strengthening relationships with partners and generating brand awareness among the audience. Silvia is part of the team made up of Joo Binda and Ana Celia Biondi, commercial director and general director, respectively.
It is a great challenge to be part of a company like JCDecaux, which is a global leader in the segment. Now, my mission is to create actions that can show the full potential of OOH, in partnership with agencies and advertisers, always making the most of the data driven tools that the company already makes available worldwide, said Silvia Ramazzotti.
Graduated in Marketing and Advertising from Fundao Armando Alvares Penteado (FAAP), with more than 20 years in the product market and in the advertising industry, Silvia has already worked as an Agency Partner and accumulated more than ten years of experience in agencies such as Loducca, Y&R and W /Brazil.