‘Best laser hair removal shot’ has signature from Jotacom
With Jade Picon, Juliana Paes and Gabriel, Espaolaser presented, this Monday (6th), ‘Shooted the best laser hair removal’, a campaign created by the agency Jotacom.
According to the brand, the campaign seeks to highlight three of Espaolaser’s differentials: the superiority of the laser, technical training and cost-effectiveness. The main film, for example, shows the benefits of laser hair removal and highlights that Espaolas is people’s favorite.
We did a market study at the end of 2022 and found that 80% of people who know Espaolaser prefer the brand compared to the main competitors. This only reinforces how attentive the customer is to the market and perceives our commitment to maintaining the level of excellence that only Espaolaser has, explains marketing director Andreza Santana.
With nationwide coverage, the campaign will be present on cable TV throughout the year, on more than 30 channels such as Sony, Viva, TNT, and on digital channels, and PDV.