Agency will be responsible for integrated communication
Starting this month, VMLY&R will be responsible for the integrated communication account of Perfetti Van Melle Brasil, owner of the Mentos, Fruittella and Chupa Chups brands.
The choice was made after a competitive process.
VMLY&R CEO Fernando Taralli said that “Perfetti’s brands are part of people’s affective memory, both for the quality of the products and for the effectiveness and relaxation of its communication initiatives”.
According to Davide Campi, the company’s marketing director, one of the challenges is to ensure the ‘synergy’ between the brands’ global communication and the local communication platforms and the Brazilian public.
“With this partnership, we want to present relevant and innovative communication to this audience, which generates a light, inclusive, diverse and fun conversation of Mentos and Fruittella, who always present more than differentiated and quality products on the market”, he said.