The entire project will last for 3 months and this will be the first of a series of other fronts that will be promoted
Thinking of a way for people to cool off in the high summer temperatures, Sua Msica and Arno joined in a partnership that connects music with the hottest season of the year.
The brands launched a campaign in January, focusing on the Northeast, more specifically in the states of Maranho, Piau, Cear, Rio Grande do Norte, Paraba, Pernambuco, Alagoas, Sergipe and Bahia.
During the disclosure period, users of the music platform will be impacted with customized interventions that will be activated every time the temperature exceeds 30C with a message that invites you to listen to a playlist made by Arno to celebrate the launch of the Arno Xtreme Force Ventilator Breeze.
We are very excited to be able to help Arno connect with the Northeast in a different and assertive way. For this, we created an action that unites technology, geolocation and temperature. An intervention that allows the brand to approach the user in a relevant way, providing a fully customized experience. In just one week, we estimate to impact more than 3 million users of our base and once again fulfill our mission of creating meaningful connections between the brands and the target audience, said Marcela d’Arrochella, CSO and partner of Sua Msica.
The entire project will last for 3 months and this will be the first of a series of other fronts that will be promoted by the two companies.
