Campaign was developed by Greenz
Ton’s new campaign, a Stone solution, has as its starting point the usual complaints to banks. With the creation of Greenz, the action bet on suffering and, for that, created a film with a parody of the song ‘CT Preparada’, performed by Tayrone and Marilia Mendona.
In the 1’45”, 1′ and 30” films, which will be aired on open TV and on the main digital channels, there is a duet between the desperate ‘bank’ manager and the client Ton, who left and need him more.
With the ‘Super Conta’ Ton, the company’s idea is for the entrepreneur to concentrate all finances within the Ton app, accept and make Pix, in addition to making any type of payment and transfers, mobile recharge, etc.
“The message of the campaign for the entrepreneur is that he no longer needs to pay fees or experience the bureaucracy of having an account at a traditional bank; it’s time to have a real partner, who helps in the day to day of his sales”, explains PH Gomes, partner and CCO at Greenz.
