The brand will take the bazaar of the character Rita, played by Glria Pires, to its online platform
OLX is the sponsor of the film “Desapega”, which addresses conscious consumption and the generation of extra income with used and semi-new objects. The comedy, starring Gloria Pires, has its premiere scheduled for this Thursday (9).
In the plot, the actress plays Rita, who controls her shopping impulse by leading a support group for compulsive shoppers and letting go of her items at a bazaar, which is transported to real life.
Off screen, the bazaar organized by Rita will come to life in an OLX project where the pieces used by the film’s cast will be sold on the website and all proceeds will be donated to the Retiro dos Artistas.
Art is one of the ways to bring knowledge to the population and investing in this project with so much synergy with OLX values gives us the chance to tell people that it is feasible to consume more consciously with the purchase of second-hand items. In addition, through detachment, it is possible to earn extra income by selling objects at home. That is, all sides win, good for those who sell and good for those who buy, said Gbriel Zainetti, VP of Marketing at OLX Brasil.
To enhance the action, created by Quintal in partnership with Product Placement House (PPHouse) for OLX, the campaign will also have the participation of digital influencers who will donate personal objects to the online store and a digital stand that will promote the bazaar on different social media profiles.
