It was held in New York, between the 15th and 17th of January, the NRF Retail’s Big Show, the world’s leading annual retail event. The conference brought together the biggest players in the market and brought trends and teachings for retail that should be in evidence in 2023. The sector has undergone significant changes in recent years due to the technological revolutions driven by the Covid-19 pandemic, in which digital has gained prominence in social isolation. It is notable that, in the post-pandemic period, some topics have stood out in relation to the market and decision makers have sought to adapt to this new reality.
“Retail is in constant motion and this is nothing new. Keeping up with market trends allows us to analyze not only new developments, but also changes in the way customers consume. The age omni it’s already happening. Physical retail has intertwined with digital, following the demands of consumers themselves”, comments Paulo Guimarães Peguim, executive of Myrp Enterprise, a business management system with an exclusive POS aimed at large fashion retail operations, which was present at NRF 2023.
According to a study by Wunderman Thompson, 62% of consumers say that brands with a strong digital presence are their favorite, as technology is an essential part of life for 76% of respondents. The numbers show the relevance of the strategy omnichannel, that connects the physical environment to the digital one (phygital). In other words: the so-called “future of retail” has already become a present.
Peguim followed the trends presented at the event that will be on the rise in retail in 2023 and points out that one of them is the physical store at the center of retail strategies. He analyzes the case of Amazon Go, an autonomous store where sales are made without human intervention, that is, services are fully automated and digital. For him, the store represents the renewal of retail.
“As much as digital stands out in retail, omnichannel has enabled consumers to have a more complete sales experience. Amazon, a pioneer in e-commerce, which sells all its products digitally, presented its proposal for a physical store at the NRF with a series of innovations that promote a practical and versatile shopping experience for the customer through omnichannel strategies” , evaluates.
Another highlight, according to Peguim, was the advancement of cloud solutions integrated with the use of artificial intelligence, which meet the specific needs of certain sectors. “AI is capable of simultaneously analyzing the sales cycle and performing management that is attractive to consumers. With the use of this technology, the solutions implemented in retail will bring good results to companies. The high capacity for self-learning combines traditional cloud services with specific functionalities for the sector”, comments Paulo.
The executive concludes by highlighting that the novelties facilitate the consumer’s shopping journey and bring autonomy to the customer who chooses to go to the physical store. “The presence of brands on digital is certainly a market differentiator. With an increasingly demanding public, it is almost impossible to separate the digital from the physical during the shopping experience and the retail sector needs to invest in tools that integrate these two environments, in order to remain relevant in the market”, he concludes.
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