The campaign, created by BETC Havas, will feature print, digital, radio and OOH media.
TIM brought its ambassadors, IZA and Marcos Mion, to star in the operator’s new campaign.
The production, created by BETC Havas, has as its main feature a TV movie in which Marcos Mion ventures out wearing a monkey with wings used by parachutists on high-performance flights and chats with the singer via video call.
In the video, Mion passes through beaches, urban centers, a football stadium and interacts with a passenger on a plane, referring to the free internet service offered by the operator to its customers during flights.
This campaign is a continuation of the first one we did with IZA and Mion, in the middle of last year. The two worked very well together, they have a synergy with our values and brand positioning and have a genuine identification with TIM and with our customers, explained Ana Paula Castello Branco, Director of Communication and Brand at TIM.
In addition to the film, publications are planned in print, digital, radio and OOH media. On social networks, the operator will play with the promotion of Marcos Mion, who went from “brand ambassador trainee” to the company’s spokesperson.
For this campaign, we want to communicate that the largest mobile network in Brazil does not stop growing and is now a leader in 5G. It is a continuation, in a way, of the 2022 network campaign, where we bring more focus to 4G coverage, which is the largest in Brazil, and TIM’s 5G leadership. Also offering the best experiences to its customers, with quality coverage. Those who switch to TIM are surprised by the quality of the network, said Alexandre Fernandes, creative director at BETC Havas.
According to Fabio Avellar, the company’s Chief Renevue Officer, the objective of the campaign is to reinforce the reach of the TIM network and the possibilities that 5G provides to consumers.
These are assets that will permeate our communication strategy throughout the year, including sponsorships and events. We worked hard to achieve milestones such as presence in all cities in Brazil and leadership in both 4G and 5G, offering unprecedented experiences for customers. We want more and more people to be surprised by everything that the TIM network can offer, said the executive.
