After two years without Carnival blocks and parties due to the Covid-19 pandemic, Mynd, the largest influencer marketing and entertainment agency in the country, is preparing to shake up the main events in Brazil. The company, known for developing actions and connecting brands to its casting of more than 400 artists and influencers, is also responsible for advertising the projects of its agents, such as the street blocks of Luísa Sonza, Pabllo Vittar, Léo Santana, Banda Eva , Pocah and Tiago Abravanel.
The actions and attractions that take place between February 12th and 21st, in São Paulo, Salvador and Rio de Janeiro, already include the participation of brands such as iFood, Brahma, UOL, Grendene, Tinder, Disney Plus, Baruel, Itaipava, Jean Paul Gaultier, Pier, Multilaser, among others.
Camila Zana, Artistic Director of Mynd, says:
“There are already more than 10 years of experience in Carnival. We have already participated in more than 100 blocks, negotiated with more than 100 brands and carried out hundreds of activations, including curating artists, branded content, live streaming, among others. We are very happy to be able to go back to the streets to celebrate with our agents.”
One of the differentials this year will be the carrying out of actions in real time with the most diverse influencers who will be enjoying the parties, parades, cabins, blocks and Carnival events throughout Brazil.
In Rio de Janeiro, for example, the Marquês de Sapucaí Sambódromo will be too small to receive the talent and samba at the feet of so many Mynd personalities, such as: Adriane Galisteu, Portela’s drum queen; Lexa, drum queen of Unidos da Tijuca; Rebecca, Muse of Willow; Lorena Improta, muse of Viradouro; Thelma Assis, muse of Mangueira and Camarote Brahma in São Paulo; among others.
Already in partnership with Acadêmicos do Grande Rio, the singer Xamã, Pequena Lo, Pepita, Yuri Marçal, Gabriela Versiani and Yasmin Brunet parade for the first time, as the muse of the school and Camarote Brahma in Rio de Janeiro.
Check out the block schedule below:
São Paulo
February 12: Bloco do Abrava, by Tiago Abravanel/ Bloco Modo Surto, by Luísa Sonza
February 19: Bloco da Pabllo
February 21: Pocah Block
Salvador
February 14: Bloco do Pipoco, by Léo Santana
February 16: Banda Eva Block
February 17: Bloco da Banda Eva/ Bloco do Nana, by Léo Santana/ Bloco da Pabllo
February 18: Bloco do Nana, by Léo Santana
Rio de Janeiro
February 19: Bloco da Pabllo
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The post Mynd connects brands and influencers to the main Carnival events in Brazil appeared first on ADNEWS.
