270B partners, Alessandra Bottini (photo) and Kristian Bottini were born in the United States, but are now in the country
Brazilians who have lived in the United States since childhood, the partners of 270B, Alessandra and Kristian Bottini, opened the agency approximately 17 years ago in the North American market and, in 2022, began operating in the country. The objective is to bring trends that have not yet arrived in Brazil and encourage exchanges between the teams.
Ties with the Brazilian market were never broken. There was always the desire to be able to bring 270B’s expertise in the area of digital experiences, thus being able to carry out campaigns with great success and innovations as done in the United States, says Alessandra.
According to the executive, employees in Brazil have a very strong creative background and a different perspective on American customs. We launched Nature Sweet’s Super Bowl digital campaign, which was conceptualized by our Brazilian team, she says.
start
The first year of operations in Brazil was very positive, with great focus on the company’s structure, operations and processes. Our main objective was for the collaboration process between the two teams (Brazil and the USA) to take place in a fluid and efficient way, both for Brazilian and American client projects. The agency currently has 24 employees.
Goals
Although the company’s partners have been outside Brazil for over 20 years, ties with the Brazilian market have never been severed. There has always been the desire to be able to bring 270B’s expertise in the area of digital experiences to the Brazilian market, thus being able to carry out programs and campaigns with great success and innovations as done in the USA. The idea is to bring trends that have not yet arrived in Brazil, accelerating this process of access to innovation in the field of marketing.
acting
The 270B has been operating in the United States for over 17 years. We are a digital experience agency. Our expertise is conceptualizing and executing campaigns through the integration of technologies, thus delivering a unique and innovative experience for users and consumers of the brands we serve.
Origin
270B was the number of our first physical office in the United States, where we became a consolidated team. It is important to always remember where we came from and how we got here.
Customers
Today our main customers in Brazil are TotalPass, Icelandic and Eliya.
exchange of expertise
The teams work with full collaboration between the two offices. Depending on the type of project, we outline who will be the collaborators who will contribute to each project, depending on the skills and expertise of each one. Our employees in Brazil have extensive experience in marketing within various segments. They bring a very strong creative background and a different perspective on American customs. Last week, we launched Nature Sweet’s Super Bowl digital campaign, which was conceptualized by our Brazilian team.
Read the full interview in this week’s issue.
