The Brazilian woman has care, attention and zeal in her essence. Many of these values are inspired by Mary, the Christian figure of the Mother of Jesus. At the largest sanctuary in Latin America dedicated to Marian prayers, the main visitors are women who mirror their model of spirituality.
Bruna Cozzer, devotee of Mãe Aparecida, states that she identifies with the articles produced by the editorial team of Portal A12, because “Our Lady of Aparecida is a woman reference for me, and without Her I cannot live”.
The journalist and presenter of TV Aparecida, Jéssica Fernandes, is a female reference in television programming and also reinforces Maria’s important presence. She says:
“I always think that Mary is a reference of spirituality for us women, because through her examples, She helps us to live our femininity, to live as a woman who understands her place, her importance in the life of the family and society.”
Statements like these prove how much spirituality is one of the most important feminine values. Data from the 2021 National Sanctuary state that 57% of those who arrive in Aparecida (SP) are female devotees, as well as the group of people who most access the news portal from Mãe Aparecida’s house, Portal A12, with 62% of the visits being from the female audience.
With differentiated content, seeking to inform through faith and be a channel of spirituality for all Internet users, Portal A12 received around 28 million hits in 2022, with an average of 2.3 million per month, mainly via cell phone, with 74% of accesses.
For women, the contents are diverse. Meet:
Revenues
With easy and tasty preparations it is possible to surprise the family at lunches and dinners. Daily, learn recipes with the Santa Recipe program, presented by Abiane Souza and chef Leonardo Roncon.
handicrafts
For women who are true artists, there is content in the “Do It Yourself” program, with the most varied materials and that help to increase the family income.
Entrepreneurship
Being your own boss can be the professional and financial opportunity and dream of many women. Understand step-by-step how to become the owner of your own business with the painting “Empreender e Inovar”, produced by Rádio Aparecida.
Rosary of Women
The biggest pilgrimage to the National Sanctuary supports one of the strengths of women: prayer. The women who meet weekly in groups with other women to pray the rosary meet once a year to exchange experiences, share graces and ask for Mary’s intercession.
Jéssica Fernandes, who is also one of the leading figures of the Rosary of Women, says that prayer is capable of connecting women to their essence. She says:
“Prayer helps women to balance life, and if it is true, it also generates the understanding that we do not have control over everything, or almost nothing, and that trust in God is the best choice and practice to live well with all challenges. of life.”
for you woman
On Rádio Aparecida, one of the communication vehicles that are clients of Portal A12, journalist Magda Martins, from Rádio Tubá, in Tubarão (SC), values the female trajectory with content focused on self-esteem, career, motherhood, emotions, health, aesthetics , fashion and many others that add to the busy and busy life of women, in the framework called “For You Woman”.
“I’ve been working with content aimed at them for 11 years and I realized how important it is in each one’s personal and professional life. I receive a lot of feedback on the topics covered and I have a very good relationship with the female audience. Knowing that I can contribute to the lives of each one fills me with pride and motivation to continue on this path”, celebrates Magda.
Listen to one of the podcasts of “Pra Você Mulher”:
Woman’s Day
The month of March will feature exclusive content for women on Portal A12. On YouTube you can check out testimonials from women who work at the National Sanctuary, expressing their devotion in order to highlight their contribution to the work of Mary and being close to Her every day, revealing stories of faith, devotion and cooperation with Our Lady of Aparecida .
Beatriz Nery is a journalist and has been working as a web communication analyst at Portal A12 since 2018. Her focus is on producing digital content through the radio stations of the National Sanctuary.
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