Present in Brazil since 2010, OLX sponsors the film Desapega, which addresses conscious consumption and generating extra income with second-hand and second-hand objects. The comedy, starring Gloria Pires and with its national premiere on February 9, talks about these themes in a fun way, without leaving the seriousness of these issues aside.
A pioneer in the country in the online purchase and sale of second-hand items and one of those responsible for introducing the circular economy into Brazilian daily life, OLX has contributed, over the last 13 years, to the democratization of the sector through a platform accessible and free for everyone, transforming the relationship between those who want to sell and those who want to buy with greater reach and connection, boosting everyone’s earnings. And it also became synonymous with detachment.
Gábrielà Zañinetti, VP of Marketing at OLX Brazil, says:
“Art is one of the ways to bring knowledge to the population and investing in this project with so much synergy with OLX’s values gives us the chance to tell people that it is feasible to consume more consciously with the purchase of second-hand items. In addition, through detachment, it is possible to earn extra income by selling objects at home. That is, all sides win, it is good for those who sell and good for those who buy.”
In the film, the protagonist Rita controls her shopping impulse by leading a support group for compulsive shoppers and letting go of her items at a bazaar. In real life, according to the Brazil Digital Survey carried out by OLX in 2020, Brazilians have an average of around R$ 4,700 in objects at home that can be sold, generating extra income.
bazaar in real life
The bazaar organized by Rita, a character played by Gloria Pires, will not be limited to the film. Inspired by the development of the plot, OLX will make the detachment movement real, and the pieces used by the cast in the film will be sold within the platform itself. All proceeds raised will be donated to the Retreat of Artists.
To enhance the action, created by Quintal in partnership with Product Placement House (PPHouse) for OLX, it will also have the participation of digital influencers who will donate personal objects to the online store and a digital stand that will publicize the bazaar on different profiles of social networks.
Leonardo Brossa, partner and planner at Quintal, says:
“We designed the entrances in the film and the possibilities of actions outside of it even before taking the idea to the client, such was our confidence. The synopsis seemed written for OLX and the cast only reinforced our certainty that it was a perfect opportunity for the brand.”
The presence of the brand happens naturally and places OLX as a supporting actor in the plot. All in a light and fun way that is the proposal of the film.
Bruno Pimentel, partner at PPHouse, concludes:
“Our concern, from the beginning, was to ensure that the brand was not a foreign element on the scene. Therefore, we mediate the conversation with writers, producers and management. The result was excellent and now the public can watch it in the cinema.”
- Artists participating in the bazaar:
- Gloria Pires;
- Marcos Pasquim;
- Carol Bresolin;
- Malu Valle;
- Matheus Costa;
- Wagner Santisteban;
- Polly Marino.
- Influencers (Creators) participating in the bazaar:
- Cracks;
- João Guilherme;
- Maellen;
- Alexandra Gurgel;
- Mary Moon.
- Influencers (Digital Banking) participating in the promotion of the bazaar:
- I pinned;
- Gina Indelicada;
- Babadeira;
- Lets Gossip.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post OLX sponsors a film that deals with detachment and conscious consumption appeared first on ADNEWS.