The retailer will be a co-sponsor of one of the stages of the event, the Factory, which will receive rap, trap, soul, R&B, funk and other styles from the suburbs
Riachuelo announced the sponsorship of The Town 2023 and will be the official clothing brand of the event that will take place on the 2nd, 3rd, 7th, 9th and 10th of September, at the Interlagos Circuit, in So Paulo.
During a press conference held on Tuesday (7), festival executives presented details of the scenography of the Factory space, inspired by factory sheds, and which will have the retailer as a co-sponsor. The area’s stage will feature rap, trap, soul, R&B, funk and other styles from the suburbs.
“The power of creating genuine connections with people and making them have unforgettable experiences. That’s why Riachuelo decided to be part of this first edition as an official sponsor, after all, music and fashion have a lot of synergy, and The Town will materialize that in a big way. a unique, intense and memorable way”, said Thas Castro, Head of Marketing at Riachuelo.
