To celebrate Brazilian culture and its main popular festival, Carnival, the Kwai, an app for creating and sharing short videos, invests in partnerships, influencers and exclusive live broadcasts for the 2023 Carnival. The platform will be present at the carnivals in São Paulo, Rio de Janeiro and Salvador with online and face-to-face initiatives. In addition, there is also a content partnership with the Terra portal for coverage of the event this year.
Kwai is one of the sponsors of the Rio de Janeiro Street Carnival, offering a series of actions to involve the public in different blocks around the city. At the São Paulo street party, the app will be with the traditional Ritaleena block with the aim of bringing exclusive content to the app, in addition to actions with the revelers present. In Salvador, Kwai will be in the electric trio of Major Lazer, the only free electronic music block on the Barra-Ondina Circuit, which will have as guests the national electronic pagodão band Àttooxxá and the electronic duo Tropkillaz.
The partnership with the Terra portal will run directly from an exclusive glass studio to cover the Camarote Brahma Salvador, located in the Circuito Barra-Ondina, and the Camarote Bar Brahma São Paulo, in the Sambódromo do Anhembi, with transmissions of live shows through the profile of the Land on Kwai. Renowned artists such as Zeca Pagodinho, Pixote, Diogo Nogueira, Sorriso Maroto, Ivete Sangalo, Péricles, Seu Jorge, Alexandre Pires, Claudia Leitte, Léo Santana, Pedro Sampaio, Durval, Pocah, Menos é Mais, Timbalada, Xanddy Harmonia, Nattan and Bell Marques, among others, make up the box show schedule.
As part of this programming with the Terra portal, influencers Lumena Aleluia and Laddy Nada will be the app’s Carnival ambassadors and presenters on the board “Egg Moment”in which they will bring backstage information, exchange stickers and memes and exclusive content live, directly from the revelry in Salvador and São Paulo, respectively.
Claudine Bayma, director general of Kwai in Brazil, says:
“Carnival is one of the main cultural celebrations in Brazil, and Kwai could not be left out. As a democratic platform that is the face of Brazil, we believe in the importance of the long-awaited moment of resuming the event and offering a unique experience both inside and outside the application. Through partnerships, influencers and live broadcasts, we will be present at the main parties in the country. Our mission is to engage the public, allowing them to participate in the party in the most joyful and memorable way possible.”
All highlights and exclusive content produced by partners will be concentrated on a special Carnival page within the application. There, users will also find the activity “Estrela do Carnaval Kwai”, which will distribute bonuses to those who engage in actions.
Check out all of Kwai’s initiatives for Carnival 2023 below:
>> Carnival of Salvador
Kwai will sponsor the electric trio Major Lazer Soundsystem, which will feature the presence and performance of music producers Diplo, Walshy Fire and Ape Drums, top DJs in world electronic music and great enthusiasts of Brazilian rhythms, such as carioca funk. The trio will also have as guests the electronic pagodão group Àttooxxá and the duo Tropkillaz.
The influencer Lumena Aleluia will interact with the public on the street and at Camarote Brahma on the Barra-Ondina circuit, also bringing exclusive live content during the “Kwai Moment” within the Carnival coverage of the Terra portal in the app. On this channel, there will be an exclusive live transmission of shows direct from Camarote Brahma.
When: 17, 18, 19, 20 e 21/02
Local: Barra-Ondina Circuit
Trio Major Lazer: 02/18 at 6 pm
Lives: Profile of Terra no Kwai
>> Carnival in Rio de Janeiro
Kwai will be one of the sponsors of the entire street carnival in the capital of Rio de Janeiro, which, this year, will feature a parade of more than 450 blocks. Kwai will be present with actions such as:
- Traveling make-up car, for revelers to put on their make-up during the passage of the blocks. Promoters will help not only with the assembly, but also with the production of a video showing how the result turned out.
- Meeting and resting point in the central region, with a 5-meter inflatable featuring the most traditional carioca character, the Bate-bola. The space will also offer free cell phone chargers or rent portable chargers for revelers to use during the trio and free Wi-Fi zone.
- Giant balls (blimp) will be launched in some big blocks along the carnival days. In addition to distributing gifts such as visors to protect revelers from the Rio heat.
- Mobile meeting points. During the passage of the blocks, promoters with balloons above their heads, promise to help the revelers not to lose their friends and to be another location option.
Kwai will be present with actions on the blocks:
– Cordão do Bola Preta
– Band from Ipanema
-Cordão do Boitatá
-Sympathy is almost love
-Sergeant Pepper’s Block
–Afoxé African Roots
– Fervo da Lud
-Flying Orchestra
When: 18, 19, 20 e 21/2
Local: street blocks
Free event.
>> Carnival of São Paulo
In addition to the exclusive transmissions of shows from Camarote Brahma in São Paulo through the profile of the Terra portal, Kwai will sponsor the electric trio of Bloco Ritaleena, which honors the work of the queen of rock, Rita Lee. Influencer Laddy Nada will bring exclusive content and live behind the scenes directly from the block and the box, engaging with the public and delivering branded gifts.
Ritaleena block: Departures on 2/11 and 2/19 at 1pm.
Anhembi Sambadrome: 17, 18, 19 e 25/02
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