Ginga agency brought 13 professionals and Reckitt presented its new media head
The week that ended with the news that the Abap (Brazilian Association of Advertising Agencies) will, after 73 years, be chaired by a woman Marcia EstevesCEO and wake from Lew’Lara\TBWA. She will be ahead of the entity in the binary 2023/2025.
At the branches, one of the main novelties came from the DM9who hired Renata Valios to assume the role of VP of media. Valio joins the chair that belonged to Marcelo Aquilino, who migrated to the creative data area.
With almost 30 years of experience, he has worked at Ogilvy, JWT, F/Nazca Saatchi & Saatchi and McGarrybowen, in addition to having participated in the founding of Wieden + Kennedy in Brazil.
I have Talent Marcel presented To Lima, which is to be a creative director. In the market for 18 years, the creative has worked at agencies Ogilvy, FCB Brasil, DM9DDB, in addition to spending four years at Meta (Facebook, WhatsApp and Instagram), as creative director and strategist.
Freshly arrived, joins the team led by the CCO Vincius Malinoski and believes that diversity in communication is essential for the evolution of business and society.
Talent is one of the agencies that has a strong DE&I movement and being present, with a voice and relevance both for clients and for the agency, meets my personal goals, said Lui.
More than 10 in Ginga
The agency Ginga hired 13 professionals who will reinforce the team in the areas of creation, media, customer service, among others.
The art directors arrive at the agency Raphael Sales, Kaique Lopes, Amanda Cristina e Joanna Schmidt; the content supervisor Luciana Silva and the copywriters Young Alcntara, Camila Mello e Amanda Ferreira.
Ginga also hired two community and influence coordinators: João Pedro Branco e Marina Gabriel. media area reached supervisor Natalia Ottoni. The other professionals of the agency are the project and customer service manager. Matheus Grecco e Dcio Ribeiro.
New department at 11:11
A 11:11 created a production department, which will be responsible for the materialization of projects developed by the creative shop. According to the company, the area is born in the face of ‘growing customer demand’.
Manuela Guimarãeswho arrives at the operation as RTV manager, who will lead the production department.
Man graduated in Cinema from the Universidade Lusfona de Humanidades e Tecnologia, in Lisbon, and worked for five years in Portugal with a focus on cinema projects and also advertising.
The executive had already been carrying out specific projects with 11:11 over the last two years and, with the significant increase in projects, she started to work permanently in the structure.
Former Gallery at Artplan
Rodrigo Nia it arrived Artplan to be director of planning and strategy. The professional, who returns to the agency, will contribute to the area led by Flavia Camposhead of planning and strategy at Artplan.
Fresh from Galeria, Nia has already worked at NBS, F/Nazca, Loducca and FutureBrand, and has experience with brands such as Oi, P&G, Pepsico, Ambev, UOL, Melitta and Natura.
Ex-Meta na JCDecaux
Silvia Ramazzotti was introduced this week as the new director of marketing director for JCDecaux. The professional, who worked at Meta as Instagram product marketing, arrives at the company with the mission of enhancing the digitization process.
In addition, she will also be responsible for strengthening relationships with partners and generating brand awareness among the audience. Silvia is part of the team made up of Joo Binda and Ana Celia Biondi, commercial director and general director, respectively.
New head at Reckitt
A Reckitt Hygiene Comercial announced the promotion of Erica Cappellano Raspa head of media and digital transformation in Brazil. Now, in her new position, she reports to Renata Vieiradirector of marketing.
Graduated in Publicity and Propaganda from Universidade Anhembi Morumbi, Cappellano joined the company in 2019 as a media manager. In this four-year trajectory, she worked on the brands’ media strategy and on the digital transformation project that the Reckitt Group has been developing.
Throughout her career, she had the opportunity to work with industries from different segments and in the advertising market, serving large advertisers, which added a lot to her 14 years of experience in media and digital transformation.
scene director
Ana Valente the newest member of the team of scene directors at MyMama Entertainment. In advertising, where she worked as a freelancer for the last two years, the professional directs campaigns for advertisers, such as Guaran Antarctica, Adidas, Always and Ita, many of them in partnership with MyMama herself.
