Together with partners Guilherme Soter and John deTar, the executive will play an important role in the company’s restructuring
Launch of a unique and adequate solution for the new challenges of the brands, new positioning, new commercial strategy and global expansion are the main drivers of growth
With the growth of digitization during the Covid-19 pandemic, a good part of advertisers’ budgets migrated to digital. However, if in the beginning the concern was to seek good efficiency in the purchase journey, the economic, political and regulatory scenario brought new challenges to the agenda.
Realizing that advertisers are looking for safe environments suitable for their placements, GDB has focused on optimizing inventory and turning into an adtech.
And to strengthen the company on this path, Andr Izay now has a stake in the GDB, in addition to playing an important role in the restructuring, alongside partners Guilherme Soter and John deTar, the company’s global CEO.
Executive who was ahead of important players in the market, Izay left the presidency of Yahoo! last year and, since then, has been acting as an advisor to global companies and in some M&A processes. In this process, he acted as a Growth Advisor for the GDB at the end of last year, strengthening ties with the operation.
With the match of the solutions we already have, those we are developing and the new needs of the brands, I see opportunities to multiply the size of the GDB operation a few times in the coming years. In the short term, we will focus on 4 pillars: positioning the company and its solutions; product launch; review of the commercial strategy and structure; and global expansion, says Andr Izay.
