Cacildis, Black Princess and Cabar are once again served by the company
Grupo Petrpolis chose VMLY&R as its agency for Petra brands and premium beers such as Black Princess, Cacildis and Cabar the move marks the end of two years with BETC Havas.
The scope of work includes the integrated communication of the four brands and officially takes effect from March 1st. The agency already serves the TNT Energy Drink account, which is also part of the company’s portfolio.
Since I arrived at Grupo Petrpolis, in September of last year, we have started a process of reviewing the communication strategies of our brands, in order to reposition them with greater differentiation between them, said Danielle Bibas, VP of marketing at Grupo Petrpolis. VMLY&R has a very strong vision of how to create brands connected with people’s culture and aspirations and still has all the capabilities of the WPP Group at its disposal, which opens up new possibilities for thinking about communication, he added.
As for Fernando Taralli, CEO of VMLY&R, the move marks a new moment in the advertiser-agency relationship.
We have a history of partnership, trust and deep admiration for the Petrpolis Group, which is now strengthened with the return of Petra and the premium beers to the agency’s portfolio and with the innovation proposals and the vision that Danielle and the marketing team of the Petrpolis Group bring to the company, said the executive.
