Focused on startups, the event aims to show how to strengthen reputation, business relationships and generate leads using communication strategies for sales.
Next Tuesday, February 14, 2023, from 6:00 pm to 8:00 pm, the hybrid event will take place ‘Data Driven Sales, Social Selling and other strategies to accelerate startup sales’, promoted by InovaBra with free entry and live broadcast on the InovaBra Play channel for those unable to attend in person. The objective of the lecture is to teach startups to use digital strategies to leverage sales, involving the entire team in the prospecting and conversion process and diversifying marketing tools.
As explained by speaker Gil Stefani, specialist in B2B communication with a focus on technology, one of the main pains of a startup is to make the brand known, referenced and with a good reputation in the market and, if startups use communication correctly, they tend to accelerate their growth process and results. “Disseminating an innovative product has several challenges, however, the relationship established with the right people in the press can help the executive in different areas”, explains the journalist and founding partner of Prioriza Relations Agency.
The event will also bring a novelty, uSelling, a personalized program for B2B companies, which aims to prepare the corporate team of large companies to transform connections into new business and sales on LinkedIn. “The world has changed the way of buying, the point is that many companies still haven’t changed the way of selling. According to the Gartner Group, by 2025, 80% of B2B sales interactions between sellers and buyers will take place in the digital environment. Furthermore, when it comes to B2B, on average, 10 pieces of content are read by buyers before making a decision and still involves an average of 6.8 decision makers in the purchase. Therefore, we are going to present strategies for people to prepare for this new world”, said Juliana Junqueira, specialist in corporate communication at LinkedIn and founding partner of uSelling.
The expert in communication and sales, André Vasconcellos, will speak specifically to startups about their sales pains. Understanding that it is necessary to create a one-stop-shop sales process, the executive states that “unlike massive B2C sales, the B2B processes for attracting and converting new customers are much more personalized, time-consuming and complex, with relationship dynamics and specific negotiation. Therefore, applying the right strategic model makes all the difference”, points out the executive who is the founder of SalesRush.
SERVICE
Lecture: Data Driven Sales, Social Selling and other strategies to accelerate startup sales
Local: Inovabra Habitat (Rua da Consolação, 2302, 10th Floor, Consolação. São Paulo, SP)
To participate online, register at
Time: from 6:00 pm to 8:00 pm (welcome coffee at 5:30 pm)
Prohibited: free
For more information click here.
The post Free event at InovaBra teaches startups social selling strategies, data driven sales and communication appeared first on ADNEWS.
