Initiative seeks to increase engagement of companies on social networks
For Carnival, Casas Bahia and Ponto and their brand personas CB and Pin got together on social media for Bloco Emo, which will take place in São Paulo on the 20th.
The purpose of the action, as explained by the brands, is to provide new interactions with followers.
Bloco Emo pays homage to the emocore movement, considered a branch of the rock style with melancholic lyrics and which was popular in Brazil and in the world in the 2000s.
CB and Pin are already known for being active in Pop culture matters on social networks, but to generate even more proximity we need to be present at cultural events that encourage diversity and creativity in Brazilians. We are happy with this partnership and look forward to the future, said Gabriel Ribeiro, marketing manager at Via.