Andreia Leida has worked at agencies such as WMcCann and Lew’Lara\TBWA
Dojo introduced a new member to the board of directors. This is Andreia Leida, the agency’s new media director. With more than 15 years of experience in the media and data area, the professional has worked for different companies and agencies such as Arcos, Binder, NBS, WMcCann, Lew’Lara\TBWA, Globosat, among others.
Graduated in Social Communication (Advertising) from FACHA, Andreia has two MBAs, one in Marketing from Ibmec and the other in Retail & E-commerce from USP.
In her trajectory, she was also responsible for developing strategies and plans for major brands and sectors, such as Paramount, P&G, Cosan, Ambev, TIM, Vivo and Volkswagen.
My role is to expand the holistic view of the media so that, increasingly, through formats, process automation and data intelligence, we can bring the consumer to the center, said Andreia.
