‘Privacy and Personalization’ and ‘XR, Metaverse and Games’ are some of the new fronts
‘Programmatic Media and Automation’, ‘XR, Metaversion and Games’, ‘Trends for Brands’ and ‘Privacy and Personalization’ are the four new IAB Brazil committees for this year. These groups join seven others ahead, bringing the total to 11 on paper. Each committee will be led by a market professional.
The professionals chosen for the four new groups are: Breno Barcelos, from Google (‘Programmatic Media and Automation’), Simone Kliass, from Kliass Produes (‘XR, Metaverso and Games’), Eduardo Alves, from Kantar Ibope Media (‘Trends for Brands’) and Alexandre Kavinski, from Gauge (‘Privacy and Personalization’).
The groups are spaces dedicated to the discussion of topics involving digital advertising, in order to seek the evolution of the sector and the promotion of good practices. The meetings are accompanied by representatives of the companies associated with the entity and result in the production of various materials for the market, such as guides, reports, among others.
In 2022, the discussions yielded reports such as the Checklist for the End of Cookies, the Guide for a Diverse Hiring, in addition to the podcast O Futuro do udio Digital, etc.
(Credit: Glenn Carstens-Peters at Unsplash)
