A DAVID Miami continues the parody of medical dramas on television, in the digital film campaign “Medicine Avenue”, with the aim of promoting the call for applications for the award “The One Show 2022”.
Inspired by the style of TV episode previews, with frantic operating rooms, interactions between surgeons and suspense, the campaign provokes the creative process, replacing medical terms with advertising jargon often heard in agencies around the world.
The new commercial, entitled “Surgery” (Surgery), in a relaxed way, compares the creative processes of publicity, with the action of the emergency room of the medical series, with dramatic interactions between surgeon and team.
“Advertising doesn’t save lives, they say. However, people in our industry tend to take their jobs a little seriously – especially when it comes to awards,” he said. Rafael Donato, CCO of DAVID Miami, at the time of launch. ” So for this year’s One Show campaign, we created a real drama series, ‘Medicine Avenue,’ that mimics all the drama we create for ourselves in our daily lives. It’s a little self-deprecation that we hope everyone can relate to, and we sincerely thank The One Club for letting us poke fun at ourselves like this.”
The DAVID Miami campaign kicked off last fall with “Ambulance” e “Urgent”, and each commercial carries the slogan “The 2022 One Show. It’s Worth All The Drama”.
Applications can now be submitted, and fees increase over time. The deadline to participate is March 4, 2022. Entries will be judged by around 400 creatives from 48 countries, and will be online only, with all media uploaded to the system.
Judging will begin in March 2022, with finalists announced in May. The winners of golden pencil, Talk e Bronze of One Show 2022 will be announced during the Creative Week in May 2022.
Agencies, brands, production companies and individuals responsible for winning work each year are featured in the The One Show Global Rankings, the advertising industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country.
As a non-profit organization, The One Club for Creativity puts revenue generated from The One Show’s subscription fees back into the industry to fund programming under the non-profit’s four pillars: Education, Inclusion and Diversity, Gender Equality and Creative Development.
Assista a “Surgery”:
The post DAVID launches continuation of the “Medicine Avenue” campaign appeared first on DNAMEWS.
