Agencies such as WMcCann, AlmapBBDO, Propeg, among others, also won.
Africa, Ogilvy, WMcCann and AlmapBBDO were some of the agencies awarded at Colunistas Brasil 2021/2022. The final list was released this Wednesday (15) afternoon.
The five most awarded agencies were Africa (3 GPs and 5 Golds), AlmapBBDO (1 GP and 8 Golds), Dream Factory (3 GPs and 1 Gold), Propeg (6 Golds) and Bolero (1 GP and 3 Golds).
This year, the organization Colunistas Brasil awarded works in the 14 areas covered by the award: Integrated Media, Branded Content, Design, Digital, Film, Innovation, Direct Marketing, Media, Outdoor Media, Printed Media, Promo and Live, Radio, PR and Technique.
The organization says that, still as a reflection of the market recovery, categories such as Agency of the Year, Advertising of the Year, Advertiser of the Year, etc., will remain exclusively as a way of honoring the best of the six regional contests, which were held again by the step.
154 works that had received Gold Medals in their regionals reached the judges of Colunistas Brasil. From them, 66 awards were granted at Colunistas Brasil, 13 GPs and 53 Gold Medals.
54 professionals from agencies, production companies and trade journalists from across the country took part in the online juries.
Integrated Mdias GP
‘Lu do Magalu, The Greatest Virtual Influencer in the World’, by Ogilvy and DPZ&T (currently DPZ), Alok Production, Vogue Brasil, Rede Globo for Magazine Luiza / Imagem Corporativa
GP de Branded Content
‘Heinz Marz Edition’, since Africa para Heinz
Environmental Design GP
‘Dexter: New Blood Launch’, by Dream Factory for Viacom CBS (Paramount+) / Dexter: New Blood Series
Mdia Digital GP
‘Paywall Down’, da WMcCann para L’Oral
GP of Films
‘Let Her Run’, from Africa to Sportv
GP of Innovation
‘Shopping Inside Songs’, by Ogilvy and Deezer Brasil for Magazine Luiza / Musical Instruments.
Direct Marketing GP
‘Sustainable Ad’, given by Publicis for Heineken / Heineken Energia Verde.
GP of Mdia
‘Paywall Down’, da WMcCann para L’Oral
Foreign Mdia GP
‘The Refugee Tree’, da Africa para AP/B
Print Media GP
‘Brasil Distpico’, by Bolero for Midia Ninja
GP of Promotional Event or Live Marketing
‘Halo First Episode Screening Show’ by Dream Factory and Kreatta for Viacom CBS (Paramount+) / Halo Series.
GP of Promotional Action or Live Marketing
‘Dexter: New Blood Launch’, by Dream Factory for Viacom CBS (Paramount+) / Dexter: New Blood Series
Technical GP – Film
‘The Reentry’ by AlmapBBDO for Diageo / Johnnie Walker
