Bringing together two Brazilian passions, carnival and football, Brahma has prepared an action aimed at athletes who will accompany the parades of the samba schools.
The space, called DM Cremoso, will be at Camarote Bar Brahma, in Anhembi, in So Paulo. To present its space, the brand is relying on specialists in the subject. While former player Denlson leads the team, physiotherapist Nilton Petrone, Fil, arrives to endorse the team. As for trying out all the equipment, there are Diego Souza, Cristiane and Vampeta.
In addition, the brand placed advertisements near studios in Europe and in the newspaper Marca, in Spain.
After two years, Brazilians are wanting to enjoy Carnival like never before. If this time of the year is always expected by everyone, in 2023, then… And we know how passionate men and women players are about revelry. That’s why, with all the lightness of Brahma, and a lot of good humor, we created this special space so that everyone, even the athletes, can enjoy the party and continue with the treatments without any problems. Now, everyone can enjoy Carnival in the best possible way. After all, everyone deserves a break during Carnival, said Guilherme Almeida Aguiar, Brahma’s marketing manager.
The initiative was created by Africa and MField was responsible for connecting football characters.
