The brand’s action aims to invite revelers to make a “short stop” to drink water and eat during the party.
Beats will be present in the carnival blocks of its “ambassador of fervo”, Pedro Sampaio and, to help the revelers to prolong the party, it decided to take tips and invite them to eat well and drink water.
The action was inspired by the “paradinhas” performed by samba school drums.
The brand also brought its On By Beats bar as an option so that revelers don’t go without eating during the party.
“We want to create unique and unforgettable moments, but for that it is important to remember to always make that stop to drink water and eat. After all, the party is never complete if you have to leave first, because you overindulged in alcohol consumption, right?, said Thais Soares, marketing director for Beats.
In Salvador, the brand distributed the bar, free of charge, at its space in Farol da Barra. As for So Paulo and Rio de Janeiro, the folio will be able to take advantage of the bar in the Block of Pedro Sampaio.
