The line has five items, which are body deodorant, body splash, foam soap, moisturizing lotion, hand cream and a t-shirt.
C&A teamed up with Chupa Chups to launch a collection of fashion and beauty products. The collaboration between the brands came to expand the catalog of Bel&za, C&A’s own brand, launched in August 2022.
The line has five items, namely body deodorant, body splash, foam soap, moisturizing lotion, hand cream and a T-shirt with the Chupa Chups logo. The product packaging evokes the nostalgia of the 50s and 60s, when the Spanish brand of lollipops was launched.
Bel&za C&A was born to be an allied brand in the discovery of our true self, in a happy, fun way and within the fashion universe. This collab with Chupa Chups invites dreamers of all ages to awaken happy memories through the nostalgic smell of the lollipop of our childhoods, with fashion and beauty items that combine creativity with lots of fun, said Patricia Monteiro, Head of the Chupa Chups business unit. Beauty by C&A Brazil.
The collab is now available to consumers and the products can be found in C&A’s physical stores, app and e-commerce.
