A report released this Thursday (23) showed that Omnicom was the one that grew the most, with almost 10%
In a report released this Thursday (23), WPP earned US$ 14 billion (11.8 billion pounds) in 2022, which represented an increase of 6.9% compared to the previous year.
Also according to the company, Omnicom Group grew 9.4%, Interpublic 7% and Publicis Groupe, 10%. Dentsu’s annual organic growth was 4.1%.
In the Brazilian market, WPP companies grew 18.2% last year compared to 2021, a period when the market was still feeling the effects of the Covid-19 pandemic.
The United States had, in the fourth quarter of 2022, a growth of 3.5%, while the United Kingdom advanced 12%. China, in turn, recorded an 8.4% drop in organic revenue.
In relation to 2023, the initial perspective is that the company will have an increase between 3% and 5%.
We enter 2023 in a strong financial position, with good momentum from new businesses and many opportunities ahead. Despite the difficulties, the need for great companies to build brands, sell products, reinvent themselves and transform businesses is great and we are here to help them”, said Mark Read, CEO of WPP.