The L003 Neo arrives on the market with the aim of marking the fusion between fashion and sport
Lacoste announced the launch of its new sneaker, called L003 Neo, which aims to reinforce the brand’s entry into the world of sneakers and the fusion between sport and fashion.
The release hits the market through a campaign filmed in London and starring the brand ambassadors, Ella Mai and Mudwxst. In the play, both are in motion and encapsulate the dynamism of their audience. The campaign was made in honor of the movement and the role of the radical leap in breaking down borders and crossing different worlds that merge.
The new model of the Lacoste footwear line is an inspiration for a new type of footwear and is based on a voluminous and modern sole. Made up of a neoprene and mesh upper, with a woven lace closure, perforations and the Lacoste logo to the side. The L003 Neo’s color palette includes shades such as neon yellow, pink, turquoise, black and khaki.
