February is already coming to an end. The shortest month of the year lived up to its name and flew by, even though brands made good use of the period. With Carnival approaching, it is clear that the campaigns in celebration of the party also arrive with it. With that in mind, we couldn’t help but separate the best campaigns of the month so far.
Check out the best February campaigns:
O Boticário – Carnaval FOL.IA
O Apothecary e “Who Said Berenice?” announced a partnership for the FOL.IA Project In one of the most creative party campaigns this year, the brands used Artificial Intelligence to map the biggest makeup trends in Carnival 2023.
Porta dos Fundos and Chevrolet – The only one who doesn’t attend
In its new campaign, Chevrolet announced yet another partnership with Porta dos Fundos with the aim of expanding points of contact with the public, through new formats and languages at a time of high reach and brand exposure. And with Big Brother going on, the brand also got into the program wave.
Tinder – No Missed Match
Carnival is without a doubt one of the best times for Tinder to take advantage of and rock campaigns, and this year was no different. With a special video, the dating app talks about the matches that can happen outside the Carnival blocks.
Vivo e Samsung – Galaxy S23
Set to the song “Noite Preta”, the theme of a successful soap opera from the 90s, Vivo presented the “creatures of the night” in its new campaign for the launch of the Samsung Galaxy S23 5G. The film released for the campaign still has a successful name: Manu Gavassi.
Johnson’s – Blackinho Powerful
Johnson’s launched a campaign Blackinho Powerful which celebrates its new line entirely designed for 3B to 4C bending yarns. For the campaign conceived by the SUNO agency, the brand once again brought a jingle that promises to stay in consumers’ memories.
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