The two-time Formula 1 champion will join Player 0.0 and other activations that strengthen the responsible consumption message defended by the brand
Heineken, through Heineken 0.0, announced its partnership with two-time Formula 1 champion Max Verstappen.
The Dutchman joins the brand for Player 0.0, game activation created by Heineken in Brazil in 2021 and which will also be promoted in other countries starting this year.
In addition to this, Verstappen will also participate in other actions that strengthen the responsible consumption message defended by Heineken, including the campaign When drinking, never drive.
Heineken also confirmed the partnership news between Verstappen’s team, Oracle Red Bull Racing and Heineken 0.0. Together, the two brands will offer experiences involving music and games, with the aim of connecting F1 fans, showing a new behind-the-scenes look at a world-class racing team.
