Holland joins Player 0.0, a brand initiative aimed at the world of games
Heineken 0.0 announced this Friday (24), globally, the partnership signed with two-time F1 champion Max Verstappen. The Dutchman joins the brand for Player 0.0, game activation created by Heineken in Brazil in 2021.
The pilot will also participate in other actions that strengthen the responsible consumption message defended by the brand, including the campaign When drinking, never drive.
Heineken also confirmed the partnership news between Verstappen’s team, Oracle Red Bull Racing and Heineken 0.0. Together, the two global brands will offer experiences involving music and games.
The partnership will aim to connect F1 fans by showing a new behind-the-scenes look at a world-class racing team.
