Material aims to help market professionals to understand the different terms used in digital advertising metrics
IAB Brasil launched a metrics guide for advertising professionals, entitled “Glossary of Metrics for Digital Advertising”.
The online material, created by the institution’s Measurement Committee, has around 90 entries that explain different terms frequently used to measure digital advertisements, with the aim of helping industry professionals to understand the different nomenclatures, acronyms and acronyms frequently used. by the market.
The glossary is divided into three main themes, which are metrics for ads, metrics for evaluating results and metrics for own channels. In it, the terms are accompanied by the subtopic to which they belong, such as marketplace, campaign, social ads, ad verification, digital video, etc.
The material is available on the IAB Brasil website and will be updated over the years, as new terminologies emerge to be considered.