The film signed by Galeria and directed by Alex Gabassi highlights how the pilot worked to stay focused
Ita Personnalit summoned the driver Sir Lewis Hamilton to star in its new campaign that marks the rebranding of the brand, announced in early 2023.
With the premiere scheduled for the Jornal Nacional break, this Monday (27), the film signed by the Gallery and directed by Alex Gabassi has the slogan “Ita Personnalit. Always in motion” and highlights how the pilot worked to stay focused and advancing your goals.
We are very happy to have Hamilton with us, he adds even more grandeur to our new campaign, which is as big as the transformation we are promoting within Ita Personnalit. In recent years, we have perfected our business model and focused our efforts on accompanying the most demanding customer journeys, strengthening the digital experience, investment ecosystem and specialized consulting. We are bringing a lot of news to customers this year, says Eduardo Tracanella, Marketing Director at Ita Unibanco.
The campaign is the first of the productions that will present the bank’s benefits to its customers. In addition to Hamilton, other ambassadors were selected for the parts.
“We are launching a new positioning for Personnalit, with the ambition of the size of a champion like Hamilton. The impact he brings is huge, he translates excellence in everything he does and is always pushing boundaries. The fact of being an honorary citizen shows the special connection he has with Brazil. Our partnership with Hamilton represents a new technique for the financial sector, bringing more intelligence and innovation. New visual codes, more simplicity and proximity in the way we transmit each benefit that makes a difference in the customer’s life Hamilton is the first of a series of personalities who will generate content for the brand in various channels throughout the year, added Rafael Urenha, partner and CCO of GALERIA.ag.
